The Kiran Kruse Story | Committed to the Process

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Kiran Kruse: Committed to the Process

Kiran Kruse was a part of the first 4th grade team to ever be formed in Team Esface back in 2011. I had the privilege of coaching this group of boys. Kiran was above average in height and passionate about the game of basketball. He has solid skills at that point but after observing him during the first season, it was clear he needed a transformation in one area: Anti-Softness. Anti-Softness is defined by having the mental and physical toughness to do whatever it takes to put your team in position to win. For Kiran this meant he had to embrace the physical aspect of the game. He needed to assert himself by boxing out for rebounds, take care of the ball by ripping through contact and not retreating, and driving to the paint for higher percentage shots instead of settling for jumpers. Kiran, his parents and I sat down for meeting to set up a plan for this first transformation. Playing more down low and being trained in the ways of anti-softness in skills clinics and workouts were the main parts of the plan. He went after it relentlessly. I was so impressed with how serious he took his development. He understood at a very young age that in order to be great at something, you needed to step outside of your comfort zone and “attack your weaknesses”. After the next season, his game elevated in a major way. He became a frequent starter and higher impact player.

Then his first setback hit: Injury. In the summer before his 6th grade year, Kiran broke off a piece of cartilage in his knee. This required surgery to have it removed. Instead of getting discouraged, we sat down again with the his parents and put together a bounce back plan. He would have to sit out most of the season and when he returned he would have to fight his way back into the starting line up. He was happy again, playing the game he loved and continuing his growth through his commitment to the process.

It happened again, at the end of his 7th grade school year, he experienced a concussion that sat him out for most of his AAU season. Instead of getting discouraged, we did the same thing we always did when adversity hit: created a plan to on how he would bounce back. He would have the hardest job of committing to the plan and having vision for who he could become after he had healed. Many kids would have given up by now, choosing another hobby or accepting that they would never be an elite player at the next level. Not Kiran, he would develop a close relationship with our Strength Team by working out 2-3 times per week at the Esface Cage. He would return once again and have to fight his way back into the rotation on a team that had become the most competitive team in Team Esface.

Kiran’s commitment to the process paid off hugely in high school. He went to Bellarmine College Prep and after just completing his junior year season, you could say he’s had a lot of success as a scholar athlete. Read below for some of his accomplishments:

  • Freshman Year:

    • Freshman A team

    • 2nd in WCAL

    • Ankle injury, missed half season

  • Sophomore Year:

    • Varsity player: One of three sophomores that made it on Varsity

    • 14-0 in WCAL

    • CCS Finals, lost to St. Francis

    • Open Division for NorCal (top division)

  • Junior Year:

    • 14-0 in WCAL

    • CCS Champions

    • Open Division for NorCal (top division)

    • Second Team All-League (WCAL)

    • Prep 2 Prep Junior of the Year. Click here for article

  • Senior Year: Stay tuned...

We are excited to see how he finishes strong as a senior next year and then takes his talents to a 4 year college under a full ride scholarship. Stay Hungry and thank you for your inspiring story of Commitment.

- Coach Dele

Team Esface partners with Boost to offer at-home workouts and training

Team Esface Familia,

I'm happy to announce an amazing app that you all have access to for this season. For years we have tried to find ways to hold our players accountable for the work they do outside of our weekly practices. We all know it's the "dungeon" work (when no one is watching) that separates the good from the great.

This season we've partnered with BOOST to offer a platform where your athlete can have a personalized digital workout plan that he can do at home or at a nearby park or gym.

How will this be used? - Coaches all have the app and the players will be able to send training videos to them on the app for feedback, check-ins, etc.

- Coaches will assign homework to ensure work is being put in outside of practices.

- Basketball IQ homework from time to time.

- Mental skills content used to develop the mind of our athletes.


So what now? Make sure your kid downloads the app and uses it for FREE with code "teamesface" (all lowercase no space).


Stay Hungry. Stay Positive. Stay Esface.


Onward and upward,


Coach Dele



TL;DR (Too long, Didn’t Read)

  • Customized Mind, Body, Skill workouts.

  • Use team code “teamesface” 100% discount. Enter code, add credit card, you will not be charged.

  • We run updates based on feedback. Always keep app updated.



What is Boost?

Boost puts every athlete through a Basketball DNA test so we know the player’s strengths, weaknesses, and the skill set they want to master. Then we provide a customized weekly skills, strength, and mental training program. This includes:


- Access to chat with and ask questions to coaches

- Basketball IQ and decision making exams

- Training goals report

- Unlimited storage for you to upload your drills, practice, highlights, and game clips


How will Boost help my athlete?

Here’s a breakdown of the Boost training methodology.

A 12 year old and the 10,000 hour rule (3 min. read)


Is your app as smart as you say it is?

For parents that are interested in the more technical aspects of hoop, how the game is changing, and how the app captures the evolution...check out If Brad Stevens was a computer scientist (5 min. read)


Onboarding for Athletes

When Team Esface players sign up, they need to enter their team code in order to receive $0 pricing. The code is teamesface. All lowercase, no spaces. Some kids will make a mistake. If they do, they can change their Team Code by going to Profile > Settings > Team code


Product Features Video

This is a quick video about product features. Hopefully this is a clear overview, but I’m happy to make another quick video or answer specific questions that you all may have. Best way to get questions answered is to text me.


YouTube Channel

This is our YouTube Channel. I put up 50-100 drill videos. If there are any athletes that don’t have an iPhone, they can use our channel. If you want more videos, send us a note...we have 500 more that aren’t publicly available.


Champion’s Mind

New Team Esface coach, Keith Jensen, will be collaborating to produce content for Champion’s Mind. This is the section focused on confidence, mindfulness, etc. This is fresh off the press, we’re editing and uploading beginning of June!


Mustafa’s Contact Info

c: (314) 808-7954


The Transformation of Myles Nunez: Seed of Team Esface

Myles was in 4th grade when he and a few buddies were playing basketball a chained up adjustable hoop in the parking lot of the Team Esface HQ on O’Keefe and Euclid in East Palo Alto. Then one day we finally asked him “Do you really love basketball?” he said something to the effect of “yes, it’s the only sport I play”. This was right after school ended so our summer camps were approaching. I gave him a flyer and told him to have his mother contact me so we can get him plugged in. Anyone with enough passion to play on a broken down hoop in a gravel parking lot is aligned with Team Esface. Couple weeks later, he’s at camp and it was clear it was a match made in heaven. The culture and community of Esface was everything Myles desired. Myles hunger and passion for the game was everything Esface desired in a player. 

The next year he tried out for a team at our evaluations and he was placed on one of our division 2 teams. At that time he was an overweight 5th grader with a lot of streetball moves but lacked the fundamentals and basketball IQ to play a more structured, organized style. The coaches had a vision for who Myles could become. Myles had a hunger and love for the game that was rare. He gravitated to every coach like a mentor and started attending training clinics and every private workout he could find. Over the next couple of years he would train with almost every coach on our staff, exposing himself to as many different styles and basketball concepts as he could handle.  He did fifteen feet in workouts with our big men specialists and even ran the track with some of our college athlete coaches training in the offseason.

His seventh-grade year he made his first Black Club team (division I) and I had the personal honor of indoctrinating him in the ways of Anti-Softness, developing a tough mindset and a comfort with physical contact. Soon after he would embark on another transformation with Coach D Mo during that summer and this pushed him into his 8th grade year with more confidence and swagger than ever. All of his training was starting to pay off, the work he had put in was translating into results. He had some of his best scoring games that year. But there was much more he would need to learn in order to transition into high school the following year. He developed the skill and his it was time to transform his MIND. His highlight above shows his latest breakthrough allowing him to score over 20 points in 4 games straight so far, including a historic win against MA at their house, first time in over 10 years! To be continued…

Stay Hungry. 
Coach Dele

Strength Training Results for Youth: The Science

 Everett Banks, Sophomore at Sacred Heart Prep, getting his strength training before hitting the court for his 8 week Transformation with Coach D Mo. 

Everett Banks, Sophomore at Sacred Heart Prep, getting his strength training before hitting the court for his 8 week Transformation with Coach D Mo. 

As the Fall season for Team Esface wraps up, we’re beginning to notice some significant changes in our athletes performance→ Increased efficiency of movement in performing Olympic lifts, as well as improvements in jump height and sprinting ability. While all athletes adapt and progress at differents rates to a training stimulus, we’re on right on point with what research suggests,  it takes about 6-10 weeks for the nervous system to adapt to strength training. Neural adaptations may occur without an increase in muscle size, especially for  prepubescent youth populations lacking production of circulating anabolic hormones. The ability to produce force in short amounts of time (jumping/ sprinting/ changing direction) is governed by the nervous system. In the previous 6-10wks we’ve increased the neural drive in Team Esface athletes resulting in improvements in strength and power (as a whole Team Esface athletes-12U/14U/14U Girls improved force production in olympics lifts by 180 Kilograms while adding upwards of 50 inches to vertical jump height).  This happens via various neural (brain/spinal) adaptations→ increase in motor unit recruitment (Stimulation of High Order Motor Units --> Fast Twitch Muscle fibers) , increase rate and synchronization of motor unit firing, selective recruitment of Fast twitch muscle fibers, as well as reductions in inhibitory mechanisms (reduced activity Golgi Tendon Organs and Cocontraction of muscles surrounding a joint.).  That’s a lot of science, in layman's terms we’ve spent the last 8 weeks getting your child’s nervous system in tune with their muscular system allowing them to maximize their force production/absorption (jumping height, running speed, ability to cut and change direction etc), let’s keep this gains going through the winter and build off a strong Fall Season.




Ryan Munoz

Head Strength Coach, Murray Athletic Development


Justin Matsu's journey | from 12th man to State Champion

NBA great Kevin Durant posits that “hard work beats talent when talent doesn't work hard”. Team Esface looks to cultivate the talented players hungry to work hard. Justin Matsu joined Team Esface as a frail, small point guard yet by 2012-13 he was awarded Team Esface Hungry Player of the Year - an honor given to the player who worked so hard that talent could not escape him. As Coyle of The Talent Code confirms, in the process that produces talent, “struggle is not an option: it is a biological requirement.”

In 2012, when Justin tried out for my 8th grade championship, national contenders All-Net A team he was offered and took the 12th, bench warming, spot on the team. By the middle of the season, Justin was the starting point guard on this rarely defeated team. How? Justin was relentless, hungry, insatiable. He came to every skills clinic we offered, where deep practice is developed; he worked out with every coach, allowing them to focus on and correct his mistakes; he came to every Gladiatorial workout (outdoor optional fitness workouts) to improve speed and agility; he became every coach's little brother, special project, joy to coach/train. By the end of the season, he was a bonafide shooter, a deadly assassin with the ball in his hands, possessed ball handling skills to get by the best of them, and understood the nuances of leadership. He was now equipped to and reached his goal of making the freshman team at the competitive program of Serra High School.

After playing freshman, he graduated to JV and for his last two years he was able to play on the Varsity team, a top ranked team in northern California with highly accomplished Serra legendary Coach Chuck Rapp. Though he didn’t play a lot, his work ethic and intangibles offered tremendous value to the team. His junior year, Matsu made history by winning Serra High School's first State Championship for any sport. 

 Serra High School 2016 State Championship picture. Justin Matsu pictured sitting in middle under the trophy during his Junior year. 

Serra High School 2016 State Championship picture. Justin Matsu pictured sitting in middle under the trophy during his Junior year. 

Before Justin makes his way to Corvallis entering Oregon State University as a freshman, he made time to inspire the next generation of Team Esface ball players, especially the undersized players who may be discouraged. With the right amount of hunger, work ethic, and leadership ANYTHING is possible!!!

Check out this small clip from his interview and stay tuned for more stories like this. I hope your baller can be inspired to keep the hunger alive and to persevere through the ups and down in everyone’s journey to reaching their big goals.

Stay Hungry.

Four Factors to decide which team to play on this year

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Hey Everyone, 

In today’s youth basketball world, there are so many options to choose from. You have your child’s school team with all of their classmates, local leagues like NJB and several clubs that seem to emerge every year. So the question becomes: How do I make the right decision for MY kid? Every kid is different. They have their own personalities, maturity, desires, challenges, insecurities...the list goes on. There is no ONE best option for every kid. So in light of the challenge that many of you are faced with right now, I put together FOUR Factors that can help guide your decision and alleviate some of the stress..hopefully. 

  1. Coach: We all know the this is the most impactful position on any sports team, especially youth sports given kids are much more impressionable. The single most important man/woman that will shape the experience for your athlete. Few things to consider:
    1. Are they positive mentors to your kid? Studies show a sports coach in most cases can be the most influential person in your kids lives next to their parents.
    2. Do they know how to coach?? To coach is to teach. We can’t confuse a basketball resume (e.g. I played Div. 1 basketball 20 years ago or 2 years ago for that matter) with the ability to coach. To coach is to TEACH. Michael Jordan is the greatest player of all time (arguments??) but it didn’t translate to him being able to TEACH others how to become great, just ask the Wizards front office.
    3. Are they credible? Did they play basketball at a high level? Can they play now? Have they coached at a high level or had success at any level? How do you measure success? Things to consider.
  2. Teammates: Who are they playing with? There is more practice time than game time most of the time (if not then I have another list for you :)). Who your child plays with in practices and workouts will hugely impact their experience and growth as an athlete.
    1. Can they play basketball well? Having healthy competition in practice will always push your athlete to work harder and play with purpose, producing more results.
    2. Are they committed to the sport or just playing for a social after school activity?
    3. Do they love the game as much as your child?
    4. Are they hungry to get better? This attitude is contagious and produces results.
  3. Competition: Who are they playing against? They say competition brings the best out of player. Not only does this competition exist internally on your team, but who you play against plays a big role.
    1. Are they playing against comparable talent? “Bad competition makes you bitter, healthy competition makes you BETTER.” Being on either end of a lopsided game is not fun nor is it helping your kid develop.
    2. Are they playing against different kids? Playing against different kids will present new challenges and ensure that your kid is able to learn how to play against different sizes, speeds, styles, etc. Being battle tested against different types of players is a valuable thing. This is not the most important question but can be considered if the top 2 don’t already make a decision clear.
  4. Development: This is not an obvious one, but I had to throw it there. Before your kids get to high school, the MAIN focus should DEVELOPMENT. We believe in 3 elements of every athlete: the MIND, BODY and SKILL. The first points above can heavily influence this (especially the coach) but if you’re involved in a program that offers more than just basketball skills, you're investing in the development of your kid’s growth as a healthy, happy, productive human being, not only a high caliber athlete but a high character student and one day adult.
    1. MIND: They say 80% of the game is mental...or is it 90%?? Not sure what you heard growing up but it definitely was above 50%. If this is the case you must ask how is the development of your kid’s mind being developed on the team they may join. MIND includes the intangibles but impacts tangible stats as well: attitude, mindset, behavior, character traits like work ethic, basketball get the picture.
    2. BODY: without a healthy body, your kid can’t play the game they love for very long and definitely not at a high level. Having the opportunity to develop the body in a safe yet effective way is very important, not just for their youth athletic careers but in life as long term. 
    3. SKILL: The game of basketball is not an easy sport to play and be good at. Being able to defend, rebound, pass, rebound, handle the ball, finish at the rim and shoot is not easy...oh yeah, I forgot to mention that you need to be able to do all of the above with the left and right hand. Each of those require training and instruction on how, when, why, where...this is where basketball IQ comes in. Unless your kid will be 7’ tall, there’s not an automatic path to “success” in this sport. Even if you’re 7’, you may go far, maybe even the NBA, but ultimately you will not go far or play long if you don’t have a high degree of all the above. Please refer to the top NBA busts for several examples.

Stay Hungry. Stay Esface.

Coach Dele 

Sign up for Team Esface Fall season here

3 Reasons Playing MORE Games Can Hurt a Player's Development

The low barriers to entry in youth basketball has led to exponential growth in mom and pop and local basketball teams over the past 10 years. With so many options it is hard for many players and parents to pass up on the opportunity to play MORE GAMES. But is MORE GAMES what your athlete needs? I would argue NOT. The game is always about developing and attacking your weaknesses (see Kobe article), but I would argue even more importantly at the ages of 6 - 14 before they enter high school. 

Having worked with hundreds of kids myself and thousands as a program, I’ve been able to see the damaging effects of the “PLAY MORE GAMES” philosophy. When thinking about the end goal in mind, we all want our kids to be the best player they can be and to maximize their growth before they enter high school. Here are THREE reasons why playing for multiple teams in the same season HURTS the development of your player and doesn’t help them achieve that goal.

  1. Opportunity Cost: When you play on more teams, that usually means more practices and more games. These both take a lot of time and for the most part, team workouts are not focused on your player's individual skill deficiencies and weaknesses. This is time that can be used for the development of the athlete with respect to the MIND, BODY and SKILL. Student athletes are busy, with school, homework and extracurricular activities, playing on multiple teams will almost guarantee no bandwidth to focus on developing their skills or working on their bodies to increase performance and decrease risk of injury.
    • Solution: Train more than playing games and you’ll see your kid become a better player in the long run (long run = by the time they hit High School). 
  2. Confusing: The game of basketball has so many styles and coaching philosophies can vary. While getting exposure to a diverse mix of coaching styles and philosophies can be very beneficial, if during the same season it can be VERY confusing for a kid who is still trying to learn the game. To be expected to remember what each coach values and adjust their games and tendencies accordingly is unrealistic and almost impossible. I would urge they focus to learn from ONE program or team’s philosophy for at least a season before going elsewhere to change it up. Ideally, a program has a diverse mix of coaching styles but a consistent philosophy and vision for their athletes (see Academies like Team Esface :)). 
    • Solution: Choose one team to play for per season and get the most out of it, taking advantage of extra workouts as well. Make sure you and your athlete are clear on what the objectives of the team are and what concepts are being taught that season. It's a marathon not a sprint.
  3. Divided Loyalty: Being loyal to a team or program is shown by your commitment to, first and foremost, show up when the team meets, be it for practice or games. When a kid plays on multiple teams, it’s virtually impossible that they’ll be able to attend all the team’s events. Consequently, the kid is put in a very tough position where they feel like they let one of the teams down (both the coach and players who they presumably care about). This dilemma can potentially damage the trust between the players and his teammates and coach, trust being a crucial ingredient for all healthy, lasting relationships. It’s hard not to feel bad if you’re forced to choose one team over the other every weekend. There are ways to mitigate this conflict, however it is easier to avoid it if you ask me. Again, this is based on playing on two different basketball teams, playing multiple sports in same season is for another article :). 
    • Solution: Focus on being FULLY committed to ONE team/program for a season and supplement the team commitment with extra WORKOUTS or OPEN run at a local gym or rec center (or outdoor park..remember those:/). 

#stayhungry #stayesface

-Coach Dele

Tunde Sobomehin walking on to Stanford lays the foundation of Team Esface

Below is an excerpt from an article from following the athletic banquet at Stanford University following the 2002-2003 season when Stanford University went 29-9 (14-4 Pac-10) and following year making it to the second round of the Tournament.